Cities for Financial Empowerment Fund engaged Public Works Partners to gather information from youth across the country to better understand how they perceive mainstream financial products and services.
Summer Jobs Connect is an initiative that supports young adults seeking summer employment. The initiative enhances municipally-led programs by integrating structural linkages to safe and appropriate banking products, services, and education. Public Works was engaged to evaluate how young adults approach and perceive banking products and services.
Cities for Financial Empowerment Fund engaged Public Works Partners to gather information from youth across the country to better understand how they perceive mainstream financial products and services.
Summer Jobs Connect is an initiative that supports young adults seeking summer employment. The initiative enhances municipally-led programs by integrating structural linkages to safe and appropriate banking products, services, and education. Public Works was engaged to evaluate how young adults approach and perceive banking products and services.
Our Strategy
Public Works designed and tested a survey instrument to address key research questions, and formulated a survey administration strategy that leveraged the existing program structure of CFE’s municipal partners to both minimize program disruption and maximize survey response rate.
Working closely with program staff in eight cities, we ultimately surveyed over 3,100 youth to examine how youth view mainstream financial services, interact with banking institutions, and plan to use financial services after the program ends. To provide additional nuance, we augmented the survey analysis with insights garnered through a series of focus groups across partner cities.
Annie Spratt
Impact
and Outcome
We conducted a statistical analysis that illuminated how youth view mainstream financial services, interact with banking institutions, and plan to use financial services in the future.
This analysis resulted in data-driven insights that allowed CFE Fund to enhance the national policy conversation on banking access initiatives for low-to medium income youth.