NYC DOT engaged Public Works Partners, working alongside TYLin, to organize these events, break down barriers to biking, and empower New Yorkers, especially historically underserved communities, to participate in the planning process, all while building an evidence base to track the program’s real-world impact.
NYC DOT engaged Public Works Partners, working alongside TYLin, to organize these events, break down barriers to biking, and empower New Yorkers, especially historically underserved communities, to participate in the planning process, all while building an evidence base to track the program’s real-world impact.
Working in collaboration with local partners and DOT, the team planned event logistics and drove turnout through in-person canvassing, flyering, and digital share-kits distributed to community-based organizations. To understand what was working, Public Works conducted over 500 participant surveys to evaluate attendee experiences and track changes in cycling behavior. In 2024, the team expanded its outreach toolkit, managing boosted social media posts, radio ads, and targeted outreach, and helped develop the My Bike, My City campaign to promote cycling as a useful, healthful, and accessible form of transportation, with a particular focus on reaching women and women-identifying individuals.
Together, the data and narrative strategically position NYC DOT to share the initiative’s results with future funders and advance the broader goals of Go Smart NYC. Across three years and dozens of events, Public Works Partners strengthened NYC DOT’s on-the-ground engagement with neighborhoods citywide and helped establish cycling as a viable, sustainable, and inclusive mode of transportation for New Yorkers.
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