Business Development

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Lessons from the Lineup: How Surfing Shaped My Business Development Strategy

I recently heard pro big wave surfer Francisco Roque de Pinho speak about transitioning from corporate leader to sustainability pioneer. What stuck with me wasn’t just his story, it was how deeply his experience in the water informed his approach to risk, resilience, and strategic decision-making. He spoke about reading dynamic systems in real time, knowing when to commit, and learning to recover quickly from setbacks. It felt like he could’ve been talking about business development.

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